Vogue Display

My original thought was to have a stair-like display and have the magazines sit on a different level. However there was not much to go from there. Then i wanted to go back to the image i used for the branding project. I was thinking of having a figure made of wire in that shape to hold up magazines. But that wasn't sending the message " vogue is as essential as the little black dress".  

My final thought was to have a woman sitting on the edge of a shelf, table, desk etc. The figure would be made of wire and only be covered by the magazines that she is holding. Thus showing vogue is as essential as clothing. 

Finished Container

For the final version of the container project i used single ply and double ply chipboard.

Here is what it looks like closed...

The problem i ran into with the dress was the folds. The container is one piece of chip board,  but opening and closing the package wore out the chipboard. Another thing i didn't like was that even though it is a silhouette of a dress it was difficult to make the cut out look like a dress without having the creases be to weak to hold. I definitely think that the ribbon helps with the image of the dress, and that simplicity works better with this project.

Here is the shot of the container when it is propped up...

Im pretty satisfied with the way the stand part of the container worked out. I definitely think the combination of double ply chipboard on the back and single ply for the front flaps did the trick. The part that is bothering me is the bottom flap, it is way to long for the display. It works well when the container is closed because it is part of the waist for the dress and the ribbon keeps it closed. If i were to redo this, the bottom flap would only stick out an inch, there would still need something for the top flap to latch too. I could use velcro to fasten it.

Container Continued

Like i said earlier, the problem with the container i previously made was that the customer could not see the object, in this case, the Vogue magazine. So i was advised to go with a simpler approach. Instead of wrapping the whole magazine, i would just wrap a band around the magazine. I would still keep the theme of the little black dress and have the black band be in the shape of a dress. 

Since the front has two overlapping parts there would be a ribbon to hold the container together. With the ribbon, there is still the sense of unwrapping. Also, with the ribbon wrapped around the waist it gives the ribbon a sense of meaning, not only is it a way of holding the container together but it alludes more to the fact that the container is a dress. Again this works with my concept that Vogue is as essential as the little black dress.

Container thoughts

The object I am working with for the containment project is a Vogue magazine. The first thought that crossed my mind when I had to do packaging was that magazines are not only sent to peoples homes, but also to stores, nail salons doctors offices and a variety of other locations.  My goal for the container is to have a package for the magazine and then the package could transform into a stand.  When something is on a stand, or is raised higher then other objects, it gives it a sense of importance or hierarchy to the object.  By putting a Vogue magazine on a stand it shows that it is of higher quality then the other magazines that it is next to. Generally, when someone walks into a nail salon, doctor’s office, etc. there is a mess of magazines on a table somewhere. By having Vogue magazine on a stand it is the first magazine that someone would see. Additionally, it is on top of all the other tables and it would be the easiest to grab, without the stand someone would have to either dig for it or not even know that it is in the pile. 


Here are some thing that i am working on. . . 

So my thought is that when a magazine comes in the mail, instead of having that plastic wrap on it thats annoying to tear off, the package can be a bit more...fun. I want the act of opening the container to be like opening a present.

 One of my ideas was to have the container be similar to a box that had the silhouette of a dress on the front so that the customer would have to untie or undress to get to the magazine. Then the two flaps would latch together in the back and form a stand. However this didnt work because the product (VOGUE) was covered and the customer could not know what the object is that they are buying. 

This was a similar idea. Instead of having the whole cover be a dress it would only be the top half of a dress, or maybe some would call it a blouse. But the general idea was the. It would untie and latch in the back. Since it was a similar idea there were similar problems, like you could not see the object name.