haha

Yes. this is exactly what it was like. but it all worked in the end.  

Back to square one

We pretty much scratched that structure because there were a lot of elements that were not working well together.

Here are some of my sketches for the new structure.

We wanted to go with a new approach. More like a gallery viewing area. we still wanted to make it dramatic and visually stimulating. it was our goal from the beginning for customers to see the vogue signage from far away, and from every direction. 

Rendering

This is a rendering of our study model with the light panels behind the kiosk. 

The first third of the rendering shows the light panels be hind the kiosk. The second rendering shows the corridor where the kiosk will be placed and the kiosks are on the right side and the digital screen with the vogue signage will be on the left. the swirly metallic on the top of this image is a metallic curtain. We wanted to have this because when we thought of peep show we thought of a performance. we did not want to to red velvet which is typical to a performance because it would be to cliche.  

Vogue Kiosk

When you flip through a vogue magazine there are a couple things that you are guaranteed to find.
 - dramatic photography
- avant guarde styling
- some nudity

These characteristics are what inspired us to come up with our first concept. Originally we  wanted to expose the readers that read vogue, almost as if to expose there guilty pleasure. So we were inspired by peep shows. however this was a little confusing because we wanted to expose the audiences guilty pleasure but mixing this with the peep show concept it was contradicting each other.

Here was one of our study models.

The reason we like it was that each person had their own individual booths for browsing the magazines. the diagonal openings kind of lead the customers in but this would only be from one direction.

We also wanted to have a light display behind the kiosks as well as metallic decals on the floor. we wanted the light decals to reflect the lights on the ceiling and behind the kiosks.

However again this was confusing because it did not work with our contradictory concept. 

Final Display

For my final display i wanted to keep the theme of the little black dress so i had a classic silhouette of a dress for the inside. This also made it a lot easier to keep the display upright. I wrapped silver wire around the black dress (which is made of chipboard) and some wire pieces are wrapped looser then the others. This gives it more dimension and also allows for the magazines to be placed in the display (second image).

The magazines can easily rest in the wire. Also it is like the magazines are wrapped in the dress, so the display is wearing vogue, literally. 

Here's a view from the top, so you can see a bit easier how the wire is not flush with the black chipboard.

Inspiration

In vogue now are a lot of structural dresses. So for my display i wanted to morph the idea of a structural piece and a fashionable dress. The display has to be somewhat structural because it has to support itself.  My final idea is kind of a blend of wire sculpture and a dress.

This is a wire sculpture by Anthony Gormley. I was interested in this sculpture because it is a human figure that is able to stand on its own, which was a problem i kept running into.  

This dress that Lady Gaga wore to the Grammy's is pretty much how i wanted to proceed in my display. Even though her dress is a avant-garde dress it still shows how structure is fashionable. 

Ideas

So I was having difficulty trying to bring my marketing idea into the display. Just as a reminder my marketing idea is, vogue is as essential as the little black dress. So for the display purposes i altered it. But more about that later...

Since im working with wire the display is kinda tricky. The wire has to be able to support itself and not act as a slinky and flop all over the place. Originally made this:

This is nowhere near what a finished product of this would look like but thats why i stopped because i knew it would not turn out the way i wanted. This dress silhouette would be more of an hoop skirt dress and this does not represent fashion that is in vogue. I also dont see the magazines being worked in as a display.